SUNDANCE FILM FESTIVAL
For the past three years HIT+RUN was invited by the Sundance Channel to activate an interactive gifting station inside their “SUNDANCE HQ” at the world-famous Sundance Film Festival in Park City, UT. Each year for the entire week long, over 300qty highly-coveted custom tote bags were screenprinted live daily.
Sundance supplied tablets for guests to enter data and qualify to receive a free customized tote bag featuring graphics reflecting the picturesque mountain setting as well as Sundance Channel series’.
Here HIT+RUN also combined live screenprinting with the “grab-N-go” concept, where a quantity of items are pre-printed (either on-site or beforehand in the studio) allowing certain guests to quickly grab an already-printed item with no wait time.