The idea behind experiential marketing is to create a deeper bond between the brand and the consumers by getting them immersed in a memorable and fun experience. If the brand event is able to stir up positive emotions in people, they are more likely to link these emotions with the brand. This will serve to encourage loyalty to the brand and improve sales in the future.

Experiential marketing can be way more effective than any kind of regular advertisement. However, it can be harder to measure the effect as the conversions may not happen until later down the line. This ties into one of the main metrics of all time, customer lifetime value. The experience of a great experiential marketing campaign will encourage customers to come back for more in the long term. Read on to learn more about experiential marketing!

Best Practice Tips

Here at some tips to remember and examples to consider when planning an experiential marketing event. Many people say they are more likely to buy the new product if they get to try it out first. Therefore, you need to give product samples in any campaign. This is how Nespresso’s experiential marketing experience was a huge success. For Nespresso, their stores are called boutiques. This is key for their brand image. With these showrooms, Nespresso can assert its claim as a lifestyle product. It becomes more like an emporium for learning, tasting, and making an informed purchase.

To truly be successful, the experiential campaign has to target the right audience at the right time in the right way. Take a look at the Disney TV show Doc McStuffin. The show is about a young girl who heals toys in an imaginary clinic. Disney recreated the clinics in Toys R Us stores, where children had the immersive experience of taking the role of the Doc.

Another key aspect of experiential marketing is that it only has to affect one person. A single person’s experience became one of the most shared ads of the 2014 Super Bowl. This was seen in Bud Light’s Super Bowl ad, which involved pranking one man into having the best night of his life. This is something you can think about when you consider the budget. Think about how people can benefit from one single experience and the ‘wow’ factor that can be reaped from it.

In conclusion, there are so many fun and creative ways to come up with an experiential marketing experience. This will serve to promote your brand well and attract the customers you are looking for.

Try Live Screen Printing With Hit+Run

Here at Hit+Run, we offer you a world-renowned live screen printing experience. Participants will be able to get up close and personal with the screen printing process to produce amazing pieces of wearable art. Our live screen printing has appeared at many events across the world. The live screen printing creates a focal point for interest and excitement. You simply need to try it out for yourself today! Feel free to contact us to find out more.