Have you tried to promote a discussion, teach a class, or get people to take part in some activity only to be met with an awkward silence and blank stares? Expert event planners know that event engagement is key to an event’s success. But what is event engagement? You need to have the tips, tools, tricks, and resources to navigate this topic. We will help you to work on and boost event engagement through the whole event process. Read on to learn more about what is event engagement and what you can do about it!

What Is Event Engagement?

Event engagement is also known as audience engagement. This is the event’s ability to capture the attention of the audience and also encourage active participation from the attendees. An engaging event is compelling and captivating. They will capture the attention of people from the start to the end. Many professionals view event engagement as a key aspect to determine an event’s success.

How To Tell If An Event Is Engaging?

So, how do you know if an event is engaging? There are many different metrics that planners can use to measure engagement levels. It all depends on the event setup. For a conference or lecture, engaged attendees will participate in the discussions. They remain attentive throughout the whole event and interact with one another. Engaged audience members will ask more questions and add their input. The participation and engagement can be tracked by looking at the chat activity, live polling as well as social media updates.

The Three Stages Of Event Engagement

Event planners have three main areas to engage with attendees to ensure success overall. Before the event, during, and after the event.

•Pre-event engagement

The pre-event stage is an important part of the event planning process. During this stage, planners work hard to create interest in the event. They strive to engage with potential attendees so that they increase traffic to the event links, sites, and pages. They try to encourage more conversations and increase ticket sales, maximizing the event attendance and profit.

•Audience engagement during the event

This is about keeping the energy level high and the attendees interested. Event planners know that one of the key parts of the attendee experience. The best way to know how attendees view the event is to interact and engage with them during the event itself.

•Post-event engagement

This stage also plays an important role in event planning, audience growth, forecasting, and marketing strategy. Planners engage with the attendees after the event to improve the lifetime value and increase the loyalty of the attendee.

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