Planning a successful trade show will need you to have creativity, organization, and resilience. While most organizations measure trade shows success by the number of opportunities, leads, and return on investment that comes out of the event, the level of effort will also determine the level of success. Trade shows are a big investment for any company. That is why you will need metrics to show why it is an effective way for your marketing. Read on to learn more about the secrets to a successful trade show!

Plan In Advance

One of the main things you have to do is to plan well ahead of time. It is never too early to start. You can inform your team of the dates so they know beforehand. Not just event logistics, the campaign planning is crucial too. Are you planning to launch a new product during the event? Do you have big news to share at the show? Start to prepare emails for the show at least four to six weeks before the event. You want to inform the audience that you will be present at the trade show and use email to announce any news and updates about it.

Prepare The Teams

One effective tool for trade show preparation is communication. There are many teams that attend such trade shows, including sales, marketing, and executive team. Make sure they are all on the same page and they have the essential information for the event.

Be Active On Social Media

Another way is to be active on social media platforms. Post photos from the event to your social media channels, during and after the event. You can invite people to stop by the booth to pick up a giveaway, watch a demo or enter a contest. Be sure to include the event hashtag and your booth number so attendees can find you easily.

Carry Out Giveaways

Fun giveaways will bring more traffic. Invest money into a giveaway to attract people to join. Be creative in what you offer. You can give things like frozen margaritas to slot machines with prizes. You can also rent an ice cream truck or espresso machine to invite attendees to hang out here. This can break the ice and create space for conversations.

Debrief And Follow Up

Schedule a call to debrief your team after the trade show. You can take notes on what went well and where can be improved on. Did you have enough traffic? Did your message resonate with people? These pointers will be helpful to determine what you can change when you plan for the next trade show.

Try Live Screen Printing With Hit+Run

Here at Hit+Run, we provide you with a world-class live screen printing experience that you will never forget. Participants are able to try out the screen printing process and produce wonderful pieces of wearable art. Our unique live screen printing experience has been featured in many events around the globe. Feel free to contact us to find out more.