Experiential marketing is becoming more and more prominent because of the pandemic situation. As we begin to treat this virus as an endemic, live events will start to come back in full force. As such, marketing experts have projected that experiential marketing will come back with a vengeance. This could range from full-scale festivals to guerrilla marketing initiatives. With the current trends in experiential marketing, the possibilities are endless.

After a long period of constant lockdowns and feeling stifled from being stuck at home working at the computer, consumers are all looking for something new and exciting in the real world. This is why businesses, regardless big or small, should consider investing in experiential marketing strategies to bring their brands to greater heights.

Pop-Up Stores

As we begin to change our mindset on the Covid-19 situation, many brands experimented with pop-up stores around the world to interact with their consumers at a personal level in real life. Big brands such as Netflix and Toyota saw that the results were outstanding. Overall, customers seemed to be refreshed by such initiatives as it was a drastic change from engaging with brands through their mobile phones or computers. The fact is that nothing can replace the human touch, and pop-up stores present the chance for your brand to make your customers feel like they matter.

Get Your Customers Out

The marketing world has seen a shift in advertisements from digital to interactive and out-of-home. This ranges from large and grand installations, to billboards that attract attention. Nowadays, people want to get out of their house and experience brands like they did before the virus. Coupled with advancements in technology, brands can now make use of new digitized interfaces in the outdoors, and even implement aspects of Augmented Reality in their exhibitions. With the knowledge that customers want to leave their homes, it is definitely time to leverage on this fact and put your brand out there in new, creative ways.

Involvement

Research has shown that when you get your customers to interact with members of your staff who represent your brand, and when they are highly involved and engrossed in an activity linked to your brand, the chances are that these memories will be stickier in the long run. With more obvious exposure to your brand, customers will start to feel a sense of familiarity with your brand, and this would likely turn into a liking. One innovative way in which you can create an experiential marketing initiative is by introduction wearable art to your customers. In a pop-up store for example, you could have a booth where participants can come and engage in live screen printing, in which they can print your brand logo on T-shirts for example.

Through activities like that, customers can have fun, enjoy themselves, and bring something back with them that will last a long time. Furthermore, if they choose to wear the items with your logo printed on them, they can help you to advertise your brand for free and increase its visibility.