In today’s world where more and more consumers are looking to be engaged with a business, it’s important for brands to build emotional connections with customers and have a consumer-oriented culture. How brands can achieve this is through brand activation. Brand activation is the process of attracting, engaging, and motivating consumers throughout the entire purchasing experience, from being aware of the brand’s products or services to recommending the business to their friends and family. While there are many ways to use brand activation, the ultimate goal is to provide a valuable and unforgettable experience for consumers so that they would continue coming back, thus increasing customer retention rates. As such, here are some common types of brand activations.

Promotional Products

Who will ever say no to gifts? With this common knowledge, brands can look towards handing out promotional products to make them stand out from other competitors and generate sales in the long run. Promotional products can come in many forms, ranging from fashion items like T-shirts and tote bags to other miscellaneous stuff like mugs and pens. Regardless of what items you would like to gift to your customers, the products should always be of high quality and labeled with your brand logo. This is to ensure that your brand has a good reputation and customers are able to remember and recognize your brand instantly.

Sampling Campaign

As the name suggests, a sampling campaign is all about allowing customers to try out the products before committing to a purchase. You would normally see this in brands that offer food or beauty products. Of course, in order to not negatively impact sales and capital, samplings should be given out in small portions. How a business can carry out a sampling campaign is by encouraging consumers to post about its products or services online before being given the complimentary products. Through this word-of-mouth marketing technique, your business is able to generate more brand awareness.

Experiential Events

Considering that almost all aspects of our lives now are interconnected with social media and technology, it would be wise for businesses to follow suit as well. The increasing demand for consumer-oriented marketing has given rise to experiential events, which are basically events or experiences that allow the business to interact with consumers directly. There are many ways to carry out this type of brand activation, from letting consumers play with apps and online games to playing in simulators, taking photos, and many more. If you want to stand out from the crowd, it’s recommended to be creative and do something innovative to attract consumers. What makes experiential events so effective is that customers get to form a more emotional connection with the brand, which helps in good customer retention.

Digital Marketing

As mentioned above, consumers, especially the younger generation, are more likely to shop online. This means that brands should not only prioritize and foster a positive shopping experience in-person but also online. How this can be achieved is through digital marketing. Whether it’s to promote themselves on social media or interact with customers online, digital marketing helps businesses collect data on their target audience and gain insights into their needs and expectations. Therefore, this allows businesses to alter their services to boost sales success.

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