If you're wondering what the benefits of trade show giveaways are, you're not alone. Trade shows are one of the most effective marketing tools out there, but they can get expensive – especially if you have to bring in new customers to attend. Thankfully, you can use trade show giveaways to cut down on your costs while still attracting people to your booth and ensuring that they remember your brand when it comes time to make a purchasing decision. Trade show giveaways have been shown to be 35 times more effective than other promotional strategies!
They Increase Booth Traffic
This sounds very simple, but it's proven true time and again. From pens to plush toys to custom mugs, trade show giveaways get people over to your booth. They might not stick around for long if they don't have any reason to be there (which you can build upon with your sales pitch), but they'll at least learn what you're all about and make an impression on them. As all know, it only takes a few seconds for someone to change their mind about you—and those seconds are when they walk through your booth and see some promotional item. Do you want that moment to go in your favor or against it?
Your Prospects Will Remember Your Brand
You've spent so much time, energy, and money creating a memorable logo, slogan, and visual brand that it seems foolish to squander all of your efforts by passing out generic, unbranded giveaways at trade shows. Most don't realize there are ways to get around having to spend a fortune on branding your giveaway items. Without boring you with unnecessary details, here's what you need to know: When you create a custom giveaway for your business, chances are someone will remember seeing it. And even if they didn't necessarily like what was given away (who knows why), chances are they'll remember who gave it to them.
They Enhance the Image of Your Brand
Having professional trade show giveaways helps create a positive perception of your brand and improves people's overall impression of it. When they receive a valuable and attractive gift, attendees are more likely to look favorably upon your company. This can lead to business opportunities down the road. Having giveaways makes people associate your company with nice things. When people think of your business, they'll automatically picture whatever item you're giving away. If you give out useful items relevant to your business, potential customers will come to associate them with you.
Attendees Appreciate an Attractive Display
One of the top benefits of trade show giveaways is that they make a visually appealing display. Businesses at trade shows usually have a specific message or product to convey to attendees and use giveaways to help communicate that message. Trade show giveaways serve as marketing tools for businesses, allowing them to draw attention away from competitors' booths effectively and back toward their own. This helps business owners share information with potential customers in a non-intrusive way, which is one of many reasons why giveaways are so valuable at trade shows.
