Tips For Designing Booths For Tradeshows & Conferences

Designing a booth for a tradeshow or conference can be a lot of work, but it’s worth it to get the perfect look. With so many exhibitors and so little time, attendees won’t have time to visit everything. If your booth looks identical to many others at the event, chances are they won’t be interested. So how can you stand out from the crowd? Here are some tips to make your booth interactive and unique.

Decide What You Want Your Booth to Communicate

People are attracted to booths that arouse their curiosity or offer something they are keen on. This means you shouldn’t use designs that are too abstract. Keep your branding clear and concise so people who pass by know what you’re offering. Create a tagline or slogan which can be used to introduce your product or services.

Cluttering is a no-no. You don’t have to fill up every inch of your booth! Don’t design your booth with too many visuals. Instead, use white space to help attendees focus on the important aspects. You can go for a clean and simple look with several striking visuals to highlight your company.

Use High-Resolution Graphics

Your booth design represents your company image. Avoid using images taken with phone cameras or using Instagram filters to add effects. These visuals may look good on your phone but may turn out pixelated when printed. Invest in a good design by hiring a graphic designer to ensure all your print materials align with the booth design specifications. Otherwise, you could end up with a low-quality design.

Incorporate A Retreat

Visitors get tired after listening to hours of conferences and walking around. A booth that offers a little retreat that’s relevant to your business is an attractive element to exhausted attendees! If you offer high-end audio equipment, turn your booth into a relaxing space where people can have some coffee, enjoy music, and understand your equipment at the same time.

Make It Engaging

Add engaging elements to spice up your booth. Incorporate a photo booth, or social media wall, or run a contest. These activities can attract crowds to visit you. At the same time, make use of the opportunity to collect their email addresses so you can reach out to them after the event.

Use Colors

People are attracted to different colors for various reasons. The color scheme you choose can help you attract attendees. Cool colors like green and blue convey professionalism, however, they aren’t attention-grabbing. Warm colors like yellow and orange are more vibrant but should be used wisely as too much of the same colors can be overbearing.

Offer Freebies

Aside from an awesome booth design, freebies also work to attract visitors, but you shouldn’t just give a free pen or notepad! A unique piece of swag gives people greater incentive to check out your booth. HIT+RUN offers an amazing opportunity for visitors to receive swag that is related to your brand. Give them a live screen printing experience where they can customize something and bring it home. You’d be surprised at how many people are interested in screen printing. It’s something very few people have experienced, but it’s fascinating once they see it for themselves. Contact us to see how we can help you.