A conference can be one of the best places to promote your company if you have the right strategies. But with so many strategies available out there, it can get confusing and overwhelming. Not to worry, we have compiled a list of the best strategies to promote your brand at a conference. And here’s how your company can do so.
Market Your Brand Before the Event
Although the conference can be an excellent location to promote your brand, did you know that marketing your brand before the conference can also be an excellent way for brand promotion? After all, with social media campaigns or digital marketing on the rise, it becomes an incredibly easy and effective way to promote your brand and inform your target audience of the conference as well. With that said, we recommend launching a marketing campaign approximately two weeks before the conference. Depending on your target audience, you can aim your marketing campaign on Facebook, Instagram, LinkedIn, or even Twitter.
Track the Hashtags
This is one of the most overlooked marketing strategies - tracking the hashtags. Contrary to popular belief, every conference, regardless if it is a solemn event or not, has its own list of unique hashtags. Thus, examine all of the hashtags used by the event's official Social Media accounts. To connect with the proper people, keep an eye on them not just during the event, but also prior to and after the conference itself. Because everyone enjoys being a part of something greater, expect to see thousands of snaps and tweets about the Conference. In fact, to entice potential attendance, send direct messages, remark, like, retweet, and upload images of your team. Given the volume of outreach emails you will be sending, having a digital business card will be beneficial.
Promote Your Booth
Investing in a conference booth makes a lot of sense. Although it can be costly, with thousands of people attending the conference, it can be incredibly beneficial. At the same time, it is important to make your company stand out among the many other companies at the conference. Thus, prepare it with a huge banner and an eye-catching x-stand to be seen from a long distance. Remember to add a sentence that identifies your business and add a quick overview of your company's primary operations. With that said, one advantage of conference booths is that advertising items may always be reused at future events so do not worry too much about the costs, and instead focus on the marketing benefits.
Give Freebies
Without freebies, conferences would be dull. However, many firms do not consider it through and end up giving items that people do not appreciate or even need. Thus, although freebies would definitely be a great way to promote your business at a conference, choosing the right business is key to promoting your business in a good light. At the same time, considering what your audience might want or need can save resources too. Umbrellas, pencils, and purses are just some of the many things that people often use. With that said, people will probably not want to use an item with an oversized logo of your company, or a terribly designed t-shirt.
