Throughout August & September 2015 as students returned from summer break, Target and co-sponsor Axe held private late-night “BACK TO SCHOOL” parties in fifteen Target stores across the US.

Thousands of local college students from Rutgers, Penn State, Syracuse, St. Thomas / Hamline, Columbia College, the Universities of George Washington, Minnesota, North Carolina, Iowa, Pittsburgh & Central Florida, Colorado State, Boston College & Arizona State were each treated to an exclusive night of shopping, DJs and a complimentary custom silkscreened poster by HIT+RUN.

Guests were asked to choose from over 12 distinct colors of poster stock, then one of the six approved designs to create their very own custom poster.

There was a second component to this massive tour with Target, four “Target Student Union” day-time events taking place on college campuses at the Universities of Alabama, Arizona, Maryland and Northwestern, alongside special celebrity signing booths, brand promotions, contests & more HIT+RUN posters.

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