From 2007-2012 Levi’s was presenting sponsor of “THE FORT” at the annual SXSW Conference in Austin, TX and brought HIT+RUN along for the fun.
Each year Levi’s challenged HIT+RUN to assist with their branding & experiential marketing in Austin during the annual SXSW Music & Art Conference. Working together, HIT+RUN created an on-site staging area (within a Levi’s pop-up shop) where guests could customize complimentary blank t-shirts, as well as gifted & purchased Levi’s garments. We also worked very closely with the client to create one-of-a-kind screenprinted jackets, patches & gear for performing VIP artists Kanye West, Dam Funk, Julian Casablancas & more.
Because of our versatile set-up, H+R was able to activate at multiple areas on-site, simultaneously working with co-sponsor Ray Ban to screenprint bandanas in the afternoon, while still activating evening events with Adult Swim.