SUPER BOWL
HIT+RUN worked with Tide’s event marketing team to develop a unique, exciting gifting program for their on-site beach front presence at SUPER BOWL XLIV in Miami.
HIT+RUN created exclusive imagery that changed each day and catered to the tastes of their diverse on-site market consisting of football fans, hipster kids and clothes-washing mothers. This program ran for three days straight (over 10-hours per day) across Super Bowl Weekend and produced more than 2,000 one-of-a-kind shirts per day!
Reflecting Miami’s strong demographics, our client requested a bi-lingual Spanish-speaking team that was easily accommodated.