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DEW TOUR

For three years straight HIT+RUN worked closely with Mountain Dew to activate HIT+RUN live screenprinting at their traveling Summer & Winter action sports competition DEW TOUR.

Visiting a half-dozen cities in extreme sports conditions (ski resorts in the winter, stadiums in the summer), HIT+RUN was challenged with developing ideas that did not interfere with the tour’s merchandising component. We worked with the client to mix things up each year, screenprinting posters, bandanas and even customized CD jackets (to go with a music compilation put together by the client).

Our versatile Crew and easy set-up allowed us to load-in, and active in extreme conditions involving snow, mountain terrain and gusting wind.

HIT + RUN | LIVE SCREEN PRINTING | LOS ANGELES