COACHELLA

HIT+RUN was invited to screenprint live at the 3-day COACHELLA VALLEY MUSIC & ARTS FESTIVAL from 2011 through 2013.

Strategically placed inside the new “COACHELLA BOUTIQUE”, an arts-based pop-up shop with limited edition souvenirs (situated next to the always-busy Official Merchandise area), HIT+RUN screenprinted on a variety of official Coachella-tagged blank t-shirts, tank tops and hooded sweatshirts.

Over 300qty items were sold and customized each day, as well as concert-goers literally “taking the shirt off their back” to score a limited-edition HIT+RUN print.