Budgets for marketing are not endless. What if you could narrow down your marketing efforts for music festivals on the audience members who are most inclined to purchase tickets? Data from recent research on the most valuable music festival attendees may enable you to accomplish just that.

According to the poll, there is a high demand for music festivals overall. Nearly 40% of festival goers reported attending more concerts this year than they did the year before, and more than half indicated they wanted to attend even more concerts the following year. These "superfans" are more inclined than casual fans to go to many music festivals and performances each year, and they typically spend more money on these experiences than the ordinary fan. And 69% of die-hard festival goers claim that their friends depend on them for information about forthcoming music festivals, demonstrating that they are not only major spenders but also have an impact on others' purchasing decisions.
So where should you direct your money to reach die-hard festival-goers? Here are the top music festival marketing techniques to attract these must-have attendees.

Engage Artists to Raise Awareness

Hardcore festival goers listen to no one more than the performers they are attending your festival to see. How do they find out about all these brand-new songs and albums? Primarily by keeping up with the artists on social media or music streaming platforms. The musicians are already promoting themselves to their followers directly. Therefore, be sure to get in touch with these big names and remind them to tell their followers where to see them in person: at your future festival.

Livestream Your Event

Who, then, is most likely to watch livestreams? Ardent festivalgoers. One and a half times more than casual fans, two out of every three of these superfans have seen live videos from a festival in the last year. In fact, 71% of ardent fans said they would livestream a music festival if they could not attend it in person, and 46% would watch a virtual reality livestream if it were offered. Therefore, make sure that at least a few of the performances are livestreamed, advertise the livestream (or offer discounted entry to the livestream), and promote the festival for the following year on the stream.

Rely on Partners

Hardcore festival goers actively seek out forthcoming events rather than just waiting to hear about them from advertisements or acquaintances. More than half of die-hard festival goers obtained information about an event from a ticket seller. Another third of people learned about them from websites that list down events. That implies that they were actively searching a website for an event to attend. Then why not make it even simpler for them to find your event?

Maximize Digital and Social Marketing

Hardcore festival goers read and discuss shows when they are not actively looking for new ones to watch. This gives you a fantastic opportunity to connect with them through social media and internet ads. 45% of die-hard festival goers have found a festival as a result of online advertising activities. Additionally, they spend a lot of time listening to their favorite musicians with 54% of them learning about festivals from radio or television ads. Keep your digital ads focused, and monitor your ticket sales by area to gauge the effectiveness of your advertising.