Are you hosting or taking part in a trade show? If your answer is yes, you are probably worrying about what giveaway you should give your guests. After all, exhibitors at every trade show send out many trade show handouts to entice and encourage guests to enter their area, whether you call them promotional goods or tchotchkes. Not only will guests be enticed by free goodies, but it is also a good approach to raise awareness of your products and brands. Hence, here are some memorable trade show giveaway ideas you can use as inspiration.
Reusable Water Bottles
One thing people will definitely use is? That has to be reusable water bottles. People take reusable water bottles everywhere they go, from the office to the park. Hence, using reusable water bottles as a promotional gift on the trade show floor will be sure to bring a lot of attention to your booth, with guests eager to get their hands on your eco-friendly and useful water bottle. Not only can they quench their thirst, but they can also use the reusable water bottles long after the exhibition since the bottles have a lengthy lifespan. At the same time, giving away reusable water bottles can help you kill two birds with one stone. After all, you can give them as freebies during both workplace and trade shows. In addition, reusable water bottles are a "green" trade fair handout that will reinforce and enhance your company's environmental message. And because reusable water bottles are likely to be utilized beyond the event, there is a potential for long-term branding and marketing.
Tote Bags
Tote bags are another great and popular option for a trade show giveaway. This is because branded tote bags may assist guests to carry all of the goods they pick up on the show floor. Hence, guests will appreciate the tote bags as they are extremely useful in holding freebies, brochures, product samples, and personal belongings, especially on the trade show floor. After the trade show, they can also continue to use the tote bags as eco-friendly bags for shopping, gym clothing, work goods, or trips to the beach. Therefore, as an exhibitioner, you should opt for tote bags made of high-quality fabrics, such as canvas. This is because they are long-lasting and sturdy, hence helping to paint a better picture for your company or product. Tote bags are also an ideal giveaway product because the large print spaces on tote bags allow you to better brand with more imaginative designs and eye-catching colors.
Food and Drinks
Who said you can only give away things that directly market your brand or product? Contrary to popular beliefs, food and drinks are a great giveaway idea during a trade show. While they may not be able to sell your company or product, this also means that consumers will feel like it is a legitimate freebie, and feel more inclined to your company. At the same time, all the walking around can make them tired. Hence, food and drinks like coffee, pretzels, or personalized M & M’s chocolates are simple and cost-effective consumable giveaways that will entice them. But more importantly, food and drinks can provide you with the perfect opportunity to talk more to them about your brand or product.
