Wondering how to take your business to the next level? Try investing in advertising, an often-overlooked aspect of businesses, especially as companies often reallocate budget away from marketing. A cost-effective and unique idea is sharing about your company through screen printed t-shirts. These are made by pressing ink through a stenciled mesh screen onto a T-shirt to leave behind bold and customizable designs. Read on to find out how screen printing t-shirts can positively affect your business.
Publicizes Your Company in a Cost-Efficient Way
Traditional marketing tools can be very expensive, not to mention the many different steps that you have to go through before making and releasing an advertisement. Screen printing is easy and inexpensive due to the efficient process and low cost of materials involved. Things that you can include on a shirt are your company logo, slogan, and information. When packaged with eye-catching visuals, these t-shirts essentially become mini billboards. Rather than spending millions on digital ads and marketing companies, screen printed t-shirts can be a much cheaper and more efficient alternative.
Makes You Stand Out from The Crowd
By allowing you to easily customize and print your own design on t-shirts, these screen printed t-shirts are a unique tool to share about your business. It is recommended to have bright and opaque colors, with the design and color combination reflecting your brand’s logo and values. Using medium-sized font also ensures that your information is easily comprehensible. At large events with many competing advertisements, your one-of-a-kind screen printed designs can help you separate your business from a sea of others.
Have you heard of live screen printing? This form of experiential marketing allows participants to get up close and personal to the on-site screen printing process and your brand. In addition, they walk away with pieces of wearable art that can feature your logo to create brand awareness.
Creates Awareness About Your Business on a Larger Scale
Traditional advertisements are commonly restricted to media platforms. This makes it difficult to target certain age groups like the elderly or young children. With screen printed t-shirts, you can distribute them to your employees, family, friends, and even customers to wear. They help to advertise your business as they move about in their daily lives. Depending on the person’s lifestyle, this can bring awareness of your business into the most unlikely of places.
Incentivizes People to Join Your Events
People love to own pieces that are rare. Nothing could be worse than accidentally wearing the same clothes as your coworker! By creating event-limited screen printed t-shirts, you can encourage people to attend by handing out limited edition t-shirts. This can help to generate even more publicity for your business as people scramble to secure themselves a piece.
Makes Your Business Appear More Professional
Screen printed t-shirts need not always have loud designs. Sometimes, a subtle approach will suffice. By placing your company information onto the t-shirts in a professional way, these t-shirts can bring a variety of benefits to your brand image. They can help to introduce yourself to a new client and may even attract even more clients in the process. For service providers, customers may also be suspicious if the workers do not wear clothing that identifies the company that they work for. Examples include pool companies and repairmen.
If you want a fresh and exciting way to make your business known to more people, screen printed t-shirts can be a creative alternative. Enlist the help of screen printing professionals to ensure that your designs are impactful and the products are high-quality.