Did you know that one of the most profitable marketing strategies you can use during an event is trade show handouts? Thus, you need to pick the most appropriate exhibition gifts to best help you engage your trade show clients. And the key to picking the ideal giveaway for your next event is to select goods that resonate with your target demographic while also complementing your entire marketing plan. Hence, here are some factors you need to consider when choosing a trade show giveaway.
Choose Something Unique
It goes without saying that something more unique will catch people’s eyes. After all, it offers something fresh and is a novelty. Hence, consider thinking beyond the box. For instance, while food and beverages are great trade show freebies, you can make it better by offering unusual snacks and sweets instead. Some examples include frozen yogurt, smoothies, and popcorn. These snacks will be sure to draw attention and generate buzz about your business or brand. At the same time, more unique giveaways can foster longer conversations and provides an excellent chance for your sales staff to display your items to your customers as they enjoy a frozen yogurt or smoothie from your stand. Here is a tip for further marketing. Try to package your food or drink in a style that allows you to include your logo and contact information.
Consider the Image of Your Company
Whatever you give out as a trade show freebie, they should always be consistent with your brand. For example, by using your brand colors, typefaces, and graphics, the packaging should adhere to your brand rules. This also means that you should think about whether the giveaway represents your company's values. After all, making your giveaway consistent with your company’s brand, image, and values will make your company appear more professional, trustable, and cohesive. For instance, if your company supports sustainability, your giveaway product should similarly be as ecologically friendly as possible, and ensure that such products can be recycled whenever feasible. This means you need to steer clear of disposable water bottles. At the same time, an eco-friendly tote bag could work as a great giveaway for your company.
A Smaller Size Goes a Long Way
The fact that a smaller size giveaway product is better might come as a shock to many. After all, a larger or bolder product can gather more attention and marketing, right? Wrong. While they may initially gather more attraction, you have to realize that attendees will be carrying your freebie throughout the duration of the trade show. This means that they will get tired of the larger products, and such freebies will probably be discarded and forgotten. In the worst case, they can also have bad memories associated with your company. On the contrary, a smaller-sized product tends to be more portable and lightweight. Thus, people will definitely appreciate such a smaller freebie. Some great examples include a free mobile accessory such as a stylish Pop Socket or a smartphone wallet. Not only are they easily portable, but they are also functional and popular items for use.
