Choosing the right printing method for your live event merchandise plays a big role in the success of your sales and the quality of your custom products. DTG vs. screen printing is a key decision when it comes to custom event merch, as both methods have their own set of benefits.
Understanding how each technique works and what it offers will help you make an informed choice. If you're printing a small batch or planning to create large volumes of items, each method has strengths that fit different needs.
What Is DTG Printing?
Direct-to-Garment (DTG) printing uses an inkjet printer to apply water-based inks directly onto fabric. This method produces vibrant, detailed prints and is great for designs with a wide range of colors. DTG is ideal for printing complex designs, detailed graphics, or photos directly onto apparel like T-shirts and hoodies.
DTG printing is best suited for smaller runs or on-demand prints, making it perfect for custom products that are created and sold at events like concerts or pop-up shops. While the prints are sharp, they may not be as durable as screen-printed designs, especially after multiple washes. This method is less cost-effective for large production runs, as the setup process is faster, but the cost per item can be higher than screen printing for larger batches.
What Is Screen Printing?
Screen printing is a traditional method that involves creating individual screens for each color of the design. Ink is pushed through these screens onto the fabric, one color at a time, to create the finished design. It’s a proven technique that has been around for decades, known for its durability and vibrant color output.
Screen printing works especially well for large-volume orders. This makes it a popular choice for events or merchandise campaigns where hundreds or thousands of shirts need to be printed. The upfront costs for creating screens can be higher, but once the screens are ready, the printing process is fast, making it highly efficient for bulk printing. The result is a durable design that lasts well over time, even after several washes.
DTG Vs. Screen Printing for Live Event Merchandising
When comparing DTG vs. screen printing for live event merchandising, the decision often depends on the size of the event, the design complexity, and the number of items you plan to print.
For smaller events or if you want to offer customers unique, one-off designs, DTG printing is an excellent choice. It allows for a quick turnaround and can print highly detailed, full-color images on-demand. Fans can walk away with custom T-shirts featuring their favorite band logo or event artwork, creating a personalized experience.
On the other hand, if you’re planning a large-scale event with high attendance and expect bulk sales, screen printing may be the better option. It’s more cost-effective for large runs, and the durability of screen-printed designs means your customers will get a long-lasting product. The method is also ideal for designs featuring bold logos or text, especially when using fewer colors.
Looking for a Live Screen Printing Vendor at Your Next Event?
Since 2005, Hit+Run has been a pioneer in live screen printing at events across the globe, offering a unique, interactive way for fans to personalize their merchandise. With our extensive experience at a variety of events — from concerts and festivals to corporate events and conventions — Hit+Run’s live screen printing service turns merchandise into an experience.
Reach out to us for custom, on-the-spot prints, and an engaging experience for your audience to remember!
