Live Screen Printing Project With STATE FARM

In early 2020, State Farm contacted HIT+RUN to create an engagement strategy for their sponsorship of the six largest auto shows in the United States.

The 2020 Chicago Auto Show (the longest-running and largest auto show in the United States) showcased a significant engagement by HIT+RUN, where we customized over 1,300 t-shirts daily for ten days straight. Attendees completed a lead capture survey to receive a complimentary custom T-shirt featuring timely designs related to the auto show, the city of Chicago, the NBA All-Star game, and Valentine’s Day. Over the course of the event (our largest single-location engagement), HIT+RUN produced a total of 13,000 T-shirts, which became highly sought after by attendees.