Live Screen Printing Project With NIKE

For their Toma El Juego street soccer campaign, Nike Football hosted a party where guests customized sweatshirts, hoodies, and bucket hats using exclusive direct-to-film heat transfers.

To celebrate the Toma El Juego street soccer campaign, Nike Football hosted an exclusive rooftop party at their Playa Del Rey headquarters. The private event welcomed 100 athletes and VIP guests for an evening that combined sport, style, and creativity.

As part of the live heat pressing activation, each guest had the opportunity to customize their own Nike apparel. Hoodies, pullover sweatshirts, and bucket hats were offered as blank canvases, with a curated collection of more than 25 full-color direct-to-film (DTF) heat transfers to choose from.

Alongside the H+R crew, guests selected their designs and decided exactly where to place them, resulting in truly one-of-a-kind pieces that reflected both the campaign’s energy and their personal style. The experience created a vibrant, interactive atmosphere that celebrated the spirit of street soccer while leaving every attendee with a custom garment to remember the night.