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Case Studies

MINNESOTA VIKINGS

In 2017, Canadian off-road vehicle manufacturer Can-Am launched their new Maverick X3 model. To engage potential customers, they devised a strategy to participate in outdoor sports exhibitions throughout North America, to showcase the Maverick X3 and connect with enthusiasts in the community.

The Minnesota Vikings NFL franchise hosts pre-season fan events that includes training camps, game day entertainment, and player appearances. At these special events, they offer exclusive limited-edition merchandise for fans and season ticket holders to generate excitement for the upcoming season.

The Minnesota Vikings host pre-season fan events at their training camp facility in Eagan, MN, just outside of Minneapolis. Their "Classic Kick-Off Party" aligns with the NFL Draft, while the "Training Camp Welcome Party" provides a pre-season gifting experience for stakeholders, fans, and season ticket holders. Over the years, we've created custom trucker and dad hats featuring limited-edition embroidered patches, along with our signature live screenprinting on t-shirts, bandanas, and the popular commemorative silk-screened posters. For the 2023 NFL Draft Party at US Bank Stadium, the Vikings, in partnership with sponsor Star Tribune, collaborated with us to create collectible two-color purple & gold screenprinted posters for over 600 fans. Skol!

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