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Case Studies

LOS ANGELES DODGERS

Each February the Los Angeles Dodgers hold their annual pre-season event known as "DodgerFest" at the iconic Dodger Stadium. This event is designed to celebrate the upcoming baseball season and engage fans in a variety of activities.

DodgerFest features behind-the-scenes experiences, with a stage showcasing interviews with both current and former LA Dodger stars, coaches, and executives. In addition to these highlights, the event included a variety of stadium concessions, photo opportunities, and games to keep fans entertained, plus a standout feature of complimentary collectible custom live screenprinted posters created by HIT+RUN. The 2024 activation involved over twenty H+R crew members working on six separate presses, all screenprinting simultaneously over four hours to produce more than 5,000 posters for enthusiastic Dodgers fans. IN 2025 we added 2500 pre-printed bandanas into the mix to much delight. This combination of activities made DodgerFest 2024 a memorable experience for everyone involved and the largest single HIT+RUN activations to date. We believe this new tradition was a key factor that drove the Dodgers to win the World Championship title in 2024... Go Blue!

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