Hyundai organized pre-game activities for all 17 home games of the LA RAMS and LA CHARGERS at SoFi Stadium in Inglewood, CA.

Hyundai established the HYUNDAI FAN ZONE, which featured complimentary sunglasses, clear stadium bags, and a football skill game. Additionally, HIT+RUN was on-site to customize stylish bucket hats for guests. Each polyester bucket hat was available in the teams' colors—blue or gold—with a reversible tie-dye option on the inside. Before the season, Hyundai produced official NFL sponsor rectangular woven patches for each team, allowing fans to personalize their hats. These functional items quickly became fan favorites, providing sun protection during games and creating a vibrant display of hometown colors in the stands!