Live Screen Printing Project With Hyundai

South Korean multinational automotive manufacturer Hyundai Motors assigned Hit+Run the task of customizing hundreds of hats over several days at major auto shows in New York, Los Angeles, and Chicago.

The New York International Auto Show (NYIAS) is recognized as the nation’s first automotive exhibition, having opened in 1900, while the Chicago Auto Show is known for being the largest. Hyundai puts considerable effort into showcasing their automotive excellence, featuring new vehicle reveals, the latest advancements, test drives, driving simulations, and a gifting area with complimentary hat customization. Over several days, hundreds of guests chose from four different hat styles (with two color options each for trucker and snapback hats) and selected from three distinct limited-edition embroidered patches that HIT+RUN heat pressed in seconds. Each city offered unique hat styles and colors, yet the lines remained among the longest at each major auto show.