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Case Studies

FX

Television Channel FX returned to Comic-Con in 2019 hosting a special outdoor area with fun activations including hat customization by HIT+RUN.

Building on the excitement at the iconic Comic-Con in San Diego, CA, FX launched their "Fearless Forum," a free immersive experience open to the public outside the bustling convention center. Showcasing their most popular series—American Horror Story, Archer, It's Always Sunny in Philadelphia, What We Do in the Shadows, and Mayans M.C.—this large-scale activation featured games, sneak peeks, screenings, autograph signings, and Q&A sessions. Fans had the chance to choose a 2" round patch of their favorite show to heat press on to white and black trucker hats with H+R. Over the course of three busy days at Comic-Con, more than 5,000 custom hats were produced!

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