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Case Studies

CANON

Canon USA was a main sponsor of the 2023 Art Basel Miami Beach at the SCOPE Art Show and held an afterparty for artists, influencers and other invited guests with giveaways.

Canon USA showcased the talents of the Canon Creators group—an international assembly of young photographers—at the SCOPE Art Show in Miami Beach, FL. To honor their accomplishments, they hosted a beachside after-hours event called "Create with Canon," a private party for 250 attendees, including artists, influencers, and content creators, to spotlight the Canon equipment used in their work. Guests enjoyed food, drinks, and giveaways, but the standout feature was the complimentary pullover crew neck sweatshirts and hoodies, available in red or black, adorned with exclusive Canon graphics (created by the HIT+RUN art department) that guests could customize with the H+R Crew. The line for these sought-after items wrapped around the booth, creating a vibrant atmosphere of creativity.

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