In 2017, Canadian off-road vehicle manufacturer Can-Am launched their new Maverick X3 model. To engage potential customers, they devised a strategy to participate in outdoor sports exhibitions throughout North America, to showcase the Maverick X3 and connect with enthusiasts in the community.

HIT+RUN has been collaborating with Can-Am since 2017 to create popular live screenprinting experiences at various outdoor sport expositions across the country. Their journey includes prominent events like CAMP RZR in the Imperial Sand Dunes, the CanAm 500 NASCAR Race at Phoenix International Speedway, the King Of The Hammers in the Mojave Desert, the Nitto Ultra4 National Championship in Reno, the High Lifter Mud Nationals in Arkansas, and the Sand Sports Super Show in Costa Mesa. During each of these multi-day events, we print over 1,000 custom t-shirts for attendees, ensuring a significant presence at the Can-Am booth. HIT+RUN manages to operate effectively despite facing extreme temperatures, various weather conditions, and oh yeah... the dust!