100 THIEVES
Nordstroms created a 2015 “POD TOUR” pop-up activation comprised of specially-designed mobile cubes that toured outdoor malls, college campuses and music festivals across the US. The three touring pods housed a make-over station, interactive photo booth and live screenprinting by HIT+RUN.
100 Thieves is a gaming organization and lifestyle brand located in Los Angeles. Each year, they host their renowned Summer Block Party, and this year, in partnership with main sponsor Lexus, they aimed to create personalized limited-edition jerseys featuring gamers' names.
For the second consecutive year, 100 Thieves kicked off the 2024 Summer Block Party at their 100T compound, attracting over 1,000 fans. The day-long celebration featured live DJs, fan meet-and-greets with creators, food trucks, drinks, exhibitions, a full LAN setup, and an afterparty with big-name performers. Merchandise plays a significant role in the brand, leading to the launch of an exclusive 100 Thieves x Lexus apparel collection, with proceeds benefiting charity. HIT+RUN was invited to personalize the backs of limited-edition jerseys with individual names and gamer handles. Using our "plotter" technology, each guest submitted their unique details, allowing us to cut a vinyl sheet with that information and then permanently heat press it onto their custom jersey. To elevate the experience, event sponsor Lexus positioned us inside the trunk of one of their specially branded 100 Thieves vehicles. Our specialized equipment fit seamlessly without impacting the delicate interior of their custom cars.



