What Are Examples Of Experiential Marketing?

Before learning about the top examples of experiential marketing, it is important to find out what it is exactly. Essentially, experiential marketing engages consumers directly and utilizes out-of-the-box methods to interact with them to make these memories stick more effectively with them. It requires the participation of consumers, which keeps them highly-involved, unlike traditional marketing strategies. Experiential marketing can range from live person-to-person events to hybrid installations that combine technology and brand engagement. Studies have shown that this type of marketing is extremely useful to boost ROI and has added great value to many different types of companies spanning different industries. With the whole world being stuck at home due to the pandemic, it is evident that consumers are looking for new and refreshing ways to interact with brands.

Types of Experiential Marketing

As mentioned, there is a large variety of examples of experiential marketing. Some of them include booths or kiosks at business events, business award ceremonies, community festivals, or even staff retreats. It can consist of providing demos or samples of a particular product, but there is always added value in encouraging potential customers to partake in activities. A brilliant example would be live screen printing, in which potential leads can join in the fun to print brand logos on clothing for example. Through this, they can enjoy the process of printing and have something tangible to take home with them as well.

Advantages of Experiential Marketing

There are several obvious benefits to using experiential marketing for your brand. Firstly, it is versatile because it can help to create a positive impression of your brand for the customer regardless of which part of the purchase funnel they are at. Experiential marketing can help your company to build brand awareness quickly by utilizing participants to spread the word about your brand. Furthermore, by associating the positive emotions that participants experience during the process with your brand, there is a higher chance of familiarity and brand loyalty in the future. Lastly, during the activity or event, you can mak Not every event that is organized by your company enables you to reach your marketing objectives. Your event can have a huge turnout but not every participant may be willing to engage your services or purchase your products. Learn more about these few examples of experiential marketing and how you can apply the technique to further stretch your company’s exposure.

What is Experiential Marketing?

An audience is invited to participate with a company in a real-world setting through experiential marketing, also known as “engagement marketing.” The company may demonstrate to its clients not only what it offers but also what it stands for by using interactive, tactile, and participatory branding materials. Experiential marketing may sound a bit like event marketing, which is understandable as these campaigns are frequently event-centric. Experiential marketing is sometimes referred to as engagement marketing, xm marketing, event marketing, live marketing, on-the-ground marketing, or participation marketing. However, as you will see from the examples we share, there are other times when they have nothing to do with a particular event. When an engagement marketing campaign is focused on an event, it emphasizes on interactions between the brand and the customer than the specific sort of event such as a concert, festival, conference, and so on. If you already have an event planned, have a look at this guide for including experiential components.

Examples of Experiential Marketing

• Refinery29: 29Rooms

Refinery29 has been hosting the 29Rooms event, which it describes as “an interactive funhouse of style, culture, and technology” for approximately three years now. As the name implies, it has 29 uniquely branded and curated rooms, and visitors can have various experiences in each. The brand partners that helped build the rooms include individuals like singers and artists as well as consumer-facing businesses like Dyson, Dunkin’ Donuts, and Cadillac.

• Red Bull: Stratos

On October 14, 2012, a live broadcast of the “Stratos” leap was made available online. For virtually as long as the company has existed, Red Bull has been at the forefront of coverage of extreme sports. However, the business elevated their content marketing in 2012, setting a world record in the process. Red Bull’s super terrestrial marketing campaign, affectionately known as Stratos, included Felix Baumgartner, an Austrian skydiver who collaborated with Red Bull to break the world record for the highest skydive.

• Lean Cuisine: #WeighThis

The number of advertisements that urge women to alter some aspect of their appearance today is alarming. We had already lost track of how many times the warning had appeared after two minutes of watching TV on the couch. Departing from diet-centric advertising is why it is so gratifying to see companies like Lean Cuisine, whose marketing used to be completely focused on weight loss. Its #WeighThis campaign is a fantastic illustration of this. Lean Cuisine organized a gallery of “scales” in Grand Central Station in New York as part of the campaign, inviting women to “weigh in.” The only difference was that women could really write down how they wished to be weighed on the scales, which were essentially little boards. The ladies get to choose to be judged by things like returning to college at 55, looking after 200 homeless children every day, or being the only provider for four boys rather than by their weight in pounds or anything having to do with body image.